Air Asia in Most Innovative Companies List 2008

Air Asia, Malaysia’s homegrown budget carrier landed on another major landmark after being included in the World’s 50 Most Innovative Companies list, termed in short as the Fast 50 2008. The company is placed at number 43.

The study was made and published by Fast Company, an international monthly magazine that covers innovation, technology, digital media, leadership, design and entrepreneurship.

Not only Air Asia became the first Malaysia company to be listed, it is also the only Asian brand who makes it to the top 50 this year.

The report is also full of praise for Air Asia, describing the airline as “most profitable carriers, making its name – and money – by defying industry convention and democratizing air travel”. The finding also credited Air Asia with the fact that the company is operating at one of the lowest costs among other airlines in the world.

Air Asia was an ailing local airline which was bought for RM1 (about US0.30) by Tony Fernandes, alongside some 15 million dollars in debt. Under Tony’s leadership, the company underwent a remarkable turnaround, exceeding all expectation, and today prides himself as one of the largest carriers offering affordable flight services.

At the peak of its achievement, Air Asia overtook the country’s national air carrier, Malaysia Airlines, as well the neighboring airways, Singapore Airlines (SIA) in terms of revenue size and profitability. There was more surprise to come when Fernandes, together in partnership with Richard Branson of the Virgin Group, launched Air Asia X in late 2007, which flies long haul destination to Australia and China. In the process it became the first low-cost carrier in the world to have made such a move.

As a pioneer of the low cost airline in Asia, it is also the first company to offer its passengers ticketless traveling. Some of other innovative services and solutions provided by Air Asia are the web check-in, self check-in kiosk, express boarding, mobile services, electronic gift voucher, co-branding with Tune Hotels and Tune Money, and many more.

The top winner of 2008 World’s Most Innovative Companies goes to, which came as a little surprise for many, due to its growth and unstoppable introduction of breakthrough products and technology. Other notable presence in the top 50 entry include Nike, Facebook, Disney, General Electric, BMW, IBM and Apple.

6 Replies to “Air Asia in Most Innovative Companies List 2008”

  1. i’ve call airasia call centre using 0387754000 for call within malaysia today. the answering voice machine just keep telling me to wait until there are available customer service officer. i’ve waiting until more then 10 minutes and suddenly no more connection. it is because my phone prepaid credit have been deduct from $28.19 to only 26 cent left. they stole my $27.93 just using their phone line. to make it worst, i’ve not yet talk to their customer service and they already charged $27.93. wtf . so anybody who wish to call their call center…. just forget it.. it is better to buy a lot of food for your stomach than be cheated like me

  2. Most recently, my wife and I were stranded in Abu Dhabi when AirAsiaX announced they were canceling service to/from Abu Dhabi in January this year. They didn’t notify us (their stranded passengers) until Feb 10th. Neither did they offer any accommodation nor answer our emails asking for help. We had to get back to Malaysia on our own. They won’t reimburse our additional expenses either.

    They said they would refund the Abu Dhabi/Kuala Lumpur portion of our trip, but it will take them 30-50 days to process the refund. Such an attitude!

    Watch out for these guys. If you are considering using AirAsiaX, It might be a good idea to develop a plan B… just in case.

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