How to Write a Company Profile Like a Real Copywriter

How to write a company profile that works?

Some people just hate the job of writing a company profile that they leverage on copywriters to do it for them. Of course, this would not come without cost, and if you are truly unlucky, you get fleeced and delivered a questionable end product. Your quest to save time and energy may as well go down the drain.

In truth, writing a company profile is not that difficult. As long as you follow the right steps and spend some good time analyzing your company needs, you’re on the right track to producing some amazing business document. Also, by creating the company profile on your own, indirectly you can integrate some of your own personality into the document, make it more personalized as well as customize it according to different prevailing requirements.

Here are 5 ways how you can write your own company profile:

1. Study some samples

Looking at some different company profile samples is one of the best early steps in producing one. In these days of internet era, finding samples is as breezy as a walk in the park. Just key in the right keywords on the search engines and voila, you get a long list of samples you can make reference from. This is where you can grasp the know-how, understand the whole concept of the documentation, as well as learn how you can make the same impressive company profile. Take some good time to study the content, formatting and the choice of words in the samples.

2. Tailor your company profile to a specific need

You may be required to produce your company profile in different ways depending on circumstances and needs. Some of the different cases could be presenting your profile to a prospective partner, acquiring financing, sending a press release, proposing collaborative events and so on. Some information in a company profile A may not be needed in a company profile B, while in some cases; some aspect of lengthy explanation in one profile may not be as long in another. Pinpoint exactly what your company profile is being used for, and produce one that fulfills this particular need.

3. Offer the benefits

Offer the benefits the users, the customers and partners get when they use your products or services, or when they engage in a collaborative work with you. Also, tell your prospects what they can expect from you which they won’t get it from other competitors. Showcase your company and personnel background, qualification and experience and announce to the world that your expertise is what the clients have been looking for. Explain how using your environmental friendly products would help to create a greener world and slow down the climate change effects. Elaborate about your 60-day guarantee period to convince the customers they do not have anything to lose when dealing with your company.

4. Throw some achievements

Achievements act like your ‘business card’ except it carries a much bigger impact. Additionally, achievements defy the thinking that you have just arrived from Mars and you do not know anything about your products and services. If you have been working with successful people and celebrities in the past like Anthony Robbins, Donald Trump, Bon Jovi, Richard Branson (does not matter if they are local or foreign people) and so on, make sure to stamp these achievements onto your company profile. Showcase your past events that generated media attention and participated by lawmakers and influential people in the relevant fields.

5. Include testimonials

Testimonials are a powerful way to convey the message that you’re no newcomer and that you’re not just there to make up the numbers. Testimonials give your company profile more punches and creates more impression through its self explanatory nature. It is a testament that you actually have a real presence, attained real achievements and worked with real clients who are more than willing to spell out their admiration towards your work. So, every time you write your company profile, never forget to include some testimonials of your past work.

When Starting a Home Business Not a Bad Idea

Recently, Edward lost his job as a contractual journalist with a major publishing house in a big city. He is a young, enterprising guy who had been aiming to climb up the corporate ladder and reach a top executive status. Instead, recession and bad economy cut short his ambition, and in a blink of an eye, he found himself jobless.

Things get worse as he had a wife and a child to support. Struggling to cope with the high living cost in the city, Edward got the family packing and sent everyone, including himself back to his hometown. He wanted to take a break before devising a new plan for his career.

While planning his next career move, Edward began marketing his skills online and got a few writing assignments through a number of companies and freelance websites. At the same time, he started a blog to document his journey as a jobless father trying to find his way back into the employment market. At times, he used his blog simply as a diary to reveal his frustration and jot down his feelings.

Edward gave himself 3 months to get back to his feet, find a new job, move back to the city and leave his freelancing job and blogging activity behind. During these 3 months, home will be where he generates the money through his home based business. Sometimes he did his writing in his bedroom, kitchen, living hall or in the courtyard.

Edward is not a bad writer and continues to hone his skills by frequenting the nearby library, and collecting second hand books of various genres. The money was tight and he could not afford to buy new books and magazines but whenever he dropped by at a bookstore, he would spend hours skimming through interesting books and other materials. He was having all the fun minus a fixed monthly earning.

Through his freelance writing, Edward generated a few hundred dollars in the first month. It wasn’t a really interesting income considering that his last real paycheck amounted to a few thousand. The money was barely enough for his family’s monthly expenditure. Edward had to tap into his hard earned savings to ensure the survival of his family.

Being a passionate writer he is, Edward delivers quality, and sometimes outstanding job performances in each of his assignment. His aim in his writing job was not only to generate income; he also wanted to create values. His list of small number of clients began to grow. Referrals from the satisfied clients continue to pour in.

Edward also began to expand his network and friends through his blogging activity. More and more people visited his blog and became his regular readers. Some friends convinced him that his website traffic now is enough to generate a significant passive income on monthly basis. Edward took heed of the advice and discovered a pleasant surprise of the beauty of internet income and the power of the home based business.

3 months had gone by and Edward is on a new mission. He no longer wants to get a new real job, moves to the city and forgets his freelancing activities. Instead, he is now embarking on a plan to grow his home business into 5 digit monthly revenues. With the size of his client base and the daily traffic to his blog, he can sit back and watch his income growing day by day. All this is achieved from the comfort of his own home office.

Edward can now continue to do his fun activity – frequenting the library and spending hours in the bookstores, with the bonus of monthly earning, and time with his family.

There are many Edwards around the world. And the universe produces new Edwards on every day basis. Will you be next?

Oxford Interview Questions Revealed

No more guessing, some Oxford interview questions made public

Oxford University has recently decided to make public some of the questions asked during the interview with candidates in its effort to debunk myths about its admission process. The university also wants to show the prospective candidates that there are no such thing as “trick questions” and that many of the questions asked are open ended.

The ‘open-ended’ refers to questions of no specific answer and the evaluation will be made based on the ideas, reasoning, analysis and assessment by the candidate. There are also no correct or wrong answers on non-technical subjects.

Now, for the very first time, students aspiring to pursue their studies in prestigious university – Oxford, can look at some samples of interview questions that might be asked during the selection interview process.

Here are some of the questions revealed:

1. If I were to visit your place you live, what would I be interested in? (Subject: Geography)

The candidate is expected to apply his or her knowledge on Geography learned in school to explain and elaborate to the interviewer about some of the places in the neighbouring area that would be of people’s interest. Land shape, climate, inhabitants, environment, economic can be areas of interest in the interview or discussion.

2. Why does your heart rate increase when you are doing exercises? (Subject: Medicine)

Like it or not, this somehow needs some technical understanding and know how. A-Level students taking biology or other medical related subjects may relate this to the process of delivering nutrients, energy and oxygen to the body parts but be prepared for more follow up questions. Some possible follow up questions may involve the different ways how the body can sense when it is experiencing an increase in heart rate.

3. If you could save either the rainforests or the coral reefs, which would you choose? (Biological sciences)

The candidate should be able to use his knowledge or common sense in coming up with the answer, as well as the reason why a specific answer is chosen. Either answer can be correct (both rainforest and corals are important, and in ideal case, both should be made priority), if the student can explain convincingly to the interview, his future seems to be bright.

4. What does it mean for someone to ‘take’ another’s car? (Law)

The question may sound confusing but this is the kind of situation an Oxford wannabe will have to face. The candidate will have to think of an incident or event (e.g. involving theft, repossession, gangsterism and so on) that leads to ‘someone taking another car’ by using the defining formulation understood by the people or the interviewer. Candidate will be assessed on reasoning ability, application and communication.

5. How do you design a gravity dam for holding back water? (Engineering)

Does not sound very easy but candidates who understand well about gravity forces, building structure and mechanical processes may have an idea how this would work. But then again, if you are tight lipped to begin with, the interviewer might be kind enough to spoon you with some initial ideas for you to work on. Do not be overly worried, your interviewer is a human after all.

6. What is language? (Modern languages)

A question very open-ended in nature, and requires the candidate to put his careful thought on the question before proceeding to answer. Most likely, this type of question will end up with a few more questions (e.g. why you choose language as subject of choice) to get the discussion going and to see if the candidate has what it takes to strike up a conversation in an intellectual and influential manner.

7. Why might it be useful for an English student to read the twilight series? (English)

In case Twilight is a stranger to you, it is a series of vampire-based romance written by American author Stephanie Meyer. As of this year, more than 70 million copies have been sold worldwide and it has been translated into almost 40 different languages. If you have not heard about it when the question was asked during your interview, it probably means you’re running out of luck.

How to Write a Business Plan in 5 Easy, Sensible Steps

How to write a business plan, the easy way

Regardless of the size of business, a business plan is an essential piece of document that should put in place that acts as a blueprint that driving the company towards achieving its financial goals and objectives. Whether you’re just starting out, or simply expanding and proliferating your business, you should never kick off without a well laid business plan. Let’s look at some simple guide for you to write a business plan:

1. Figure out what the business plan is for

First, figure out what this business plan will be immediately used for.

Business plan is prepared for variety of reasons – getting financial help, roping partners in, studying the feasibility of operation, profiling the organization, projecting financial goals, assessing your marketing plan, so on and so forth. Depending on the reason, the business plan may be tweaked to suit to its prevailing requirements. Find your reason, and validate it.

Getting funding from financial institutions may require you to write your plan slightly differently, because each venture capitalist and bank has their own way to look at your business plan in making their decision. Usually, a business plan is produced in the form of Word document or binding report, but some banks want you to combine presentation format (e.g. Power Point) with Word document. Find out from them how things would work in other to present your business plan.

2. Scour for samples

There are countless numbers of business plan samples around you can get for free or pay for them. Just search through the popular online search engines and you will find a limitless number of samples available for download. The more the merrier, and the more the better. Also, do not be too stingy to spend a few dollars on books or CDs that teach you how to prepare your business plan correctly. Remember, your business might be needing a capital amounting up to 50 thousand dollars, so spending 20 or 30 dollars will be a worthy investment.

By looking at the samples, you have an idea on how a proper business plan should look like. The more you look, you will begin to understand that there is no specific format you should follow as long you include all the essential information in the right place.

3. Do first things first

More often than not, the numbers – revenue projection, profit, break even analysis and so on should get the priority. In fact, this is what your banker will jump to first when they receive your business plan. Regardless how good your company profile might sound or how good your background is, without a sensible list of financial analysis and projections, then you hope of getting things moving in your business venture may well go down the drain. So pay attention to this aspect first.

4. Back up numbers with sensible research and marketing strategy

Of course, by saying the above, you can’t just pluck in the numbers from the thin air, show them to your banker, and voila, you find yourself cash rich with the bank’s money. Make the necessary due diligence, research and assessment to come up with pretty convincing figures and facts. Get references from reliable sources such as public institutions, government agencies, research houses and others to structure your overall plan.

Also, brainstorm your way how to reach the goals and projections; streamline your marketing plans and methods that would eventually get your business to where it wants to be in, say 5 years from now. Back up your claim that your business can break even in 6 months by showing exactly how you can achieve the targeted milestone. Read and review your marketing plans over and over and move to the next stage only when you made yourself convinced by your own plan. Otherwise, if you’re not yet convinced, do not pass go, do not collect 200. Work your butt up.

5. Whenever necessary, get help

Whatever your predicament is, you’re not in this world on your own. Whenever needed, seek for help, advice and consultation on getting your business plan done. There will be some helping hands right there in the corner. Some financial institutions go the extra mile to conduct talks and courses on how to prepare the business plan tailored to their requirements. Approach those who have successfully prepared their business plan, and humbly ask for a piece of mind.