Maybank is the Most Valuable Brand, Again

For the second year running, Maybank has again come up on top in the Malaysia’s Most Valuable Brand (MMVB) study for the year 2008.

2 other companies, also from the banking industry – Public Bank and CIMB – were named first and second runner up respectively.

The rest of the top 10 ranking were made up of Genting, Parkson, Celcom, Astro, Petronas, DiGi and Hong Leong Bank. The country’s largest job portal, JobStreet.com, continues to make its mark by making its first entry, up at the 19th position.

Public Bank maintained its second position last year, while the latter, CIMB, made significant improvement by climbing up from the 6th position in 2007 award. In the past year, CIMB has increased its brand value from RM4.3 billion to RM6.3 billion, an impressive jump of over 80% improvement.

Maxis, which was ranked third last year, did not feature in the latest list as the company was delisted from the Bursa Malaysia (the study only considers those which are publicly traded).

The most valuable brand study was commissioned collaboratively by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge, with the leading brand consultancy firm, Interbrand, acting as the main executor.

As the name indicates, the study is made annually as an effort to measure and accord recognition to 30 Malaysia-born, public companies which created due awareness and strong branding exercise in the eyes of the public and the corporate world (Table: The Edge).

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