Sony displaced mobile phone maker Nokia as Asia’s most favourite brand in 2008, according to a recent research conducted by Media magazine and research firm TNS.
The research was accomplished by interviewing a few thousands of Asian consumers and shoppers coming from different markets in Asia, including Australia, Japan and China.
TNS is one of the world’s largest custom market research companies, providing a wide range of research expertise in branding, communications, technology, media and retail.
Apart from Sony and Nokia, which make up the top two, the 2008 table also consists of Canon, Nike, Hewlett-Packard, Apple, Samsung, LG, Coca Cola, Google and Panasonic.
Headquartered in Tokyo, Japan, Sony is one of the biggest media corporations in the world at the moment with yearly revenues in excess of $80 billion. The company operates in a diverse range of technology sectors including video, telecommunications, entertainment, electronics, gadgets, games and many others. Its best selling products include the Walkman, Sony Viao, Play Station, digital cameras, PSP consoles, DVD players a string of other electronic products.
Between 2003 and 2006, Sony was named as Asia’s best brand for a record 4 consecutive years by BrandChannel.
While the parent brand gets recognition, consumers are more weary of the merged Sony-Ericsson mobile brand, with speculation rife about the two leading companies, Sony and Ericsson splitting in the near future.