Maybank is the Most Valuable Brand, Again

For the second year running, Maybank has again come up on top in the Malaysia’s Most Valuable Brand (MMVB) study for the year 2008.

2 other companies, also from the banking industry – Public Bank and CIMB – were named first and second runner up respectively.

The rest of the top 10 ranking were made up of Genting, Parkson, Celcom, Astro, Petronas, DiGi and Hong Leong Bank. The country’s largest job portal, JobStreet.com, continues to make its mark by making its first entry, up at the 19th position.

Public Bank maintained its second position last year, while the latter, CIMB, made significant improvement by climbing up from the 6th position in 2007 award. In the past year, CIMB has increased its brand value from RM4.3 billion to RM6.3 billion, an impressive jump of over 80% improvement.

Maxis, which was ranked third last year, did not feature in the latest list as the company was delisted from the Bursa Malaysia (the study only considers those which are publicly traded).

The most valuable brand study was commissioned collaboratively by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge, with the leading brand consultancy firm, Interbrand, acting as the main executor.

As the name indicates, the study is made annually as an effort to measure and accord recognition to 30 Malaysia-born, public companies which created due awareness and strong branding exercise in the eyes of the public and the corporate world (Table: The Edge).

Public Bank is the Best Managed Company

Public Bank has been voted as the Best Managed Malaysia Company in the Finance Asia’s eight annual poll for the year 2008. In the poll, votes were collected from 167 investors and analysts across the Asia region.

The bank is the country’s largest banking group by market capitalization and is second to Maybank in terms of profitability. It is the second year running the company topping the list, with BAT (British American Tobacco) winning it in 2006.

Apart from named the best managed company, the bank also tops other 3 categories for Best Corporate Governance, Best Investor Relations and Most Committed Company to Strong Dividend Policy, making it as one of the most successful local companies in Malaysia for the past few years.

Public Bank was followed by another banking group, CIMB, with IOI Corporation, Genting and DiGi trailing behind in third, fourth and fifth.

Result for best managed companies:

  1. Public Bank
  2. CIMB Bank
  3. IOI Corp
  4. Genting
  5. DiGi

The bank presently operates through 242 local branches, as well as 3 in overseas. It offers a wide range of services to its customers covering commercial banking, Islamic finance, wealth management, stock and card businesses.

Public Bank was established more than 40 years ago by Tan Sri Dato’ Teh Hong Piow, who is still holding the position as the Chairman. Forbes named Teh Hong Piow as the fourth richest man in Malaysia after Robert Kuok, Ananda Krishnan and Lee Shin Cheng.