Instead of wasting away hours of your day trawling through posts on Twitter and Facebook, why not utilize social media to land yourself a dream job? Whilst you may think it’s an unlikely place to start a job hunt, it can be surprisingly effective if you go about it in the right way. With the current high unemployment rates, and extremely high number of applicants applying for jobs which come up through the usual job channels, some of the most exciting and innovative businesses are searching for potential employees in a completely new way.
Here are some top tips to help you land your dream job through Twitter:
First things first: it’s important that you build yourself a professional looking profile that will be appropriate to your desired industry. This doesn’t mean it has to be boring, but putting a picture of yourself on a drunken night out is certainly not going to give off the right impression. Be mindful about the way in which you conduct yourself as well, which means not putting controversial or rude statements on your bio, and being thoughtful about your tweets, images, shares, and re-tweets.
If you are serious about using Twitter to help you land a job, you have to take into account that your profile is acting like a showcase of your character to potential employers, and they are likely to be very nosy when you express an interest in being their next employee!
Become an Authority
Twitter is a fantastic tool for letting others know exactly how clever, talented and knowledgeable you are, without coming across as arrogant. There are loads of ways you can achieve this, and this is what really lets people know that you are serious about your chosen profession and it’s something that you’re passionate about.
Add informative and interesting Tweets about your specific industry and try to utilize hashtags to connect with others who might be interested. You can search for discussions or people asking questions and help them out if possible. Link to industry relevant news stories, infographics, and pictures that others may find interesting and insightful. If you have your own blog, you can Tweet about your latest articles to raise interest and build a following.
Follow the Right People and Engage
There is no purpose in following hundreds of random celebrities, personalities, and joke accounts as this is not going to land you a job. Follow industry experts, market leaders, and of course any potential employers. Following the right people is great, but this is only half of it. You have to make meaningful engagements and interactions with people – even if this is out of your comfort zone. Simply saying ‘hello’ is not going to cut it, so reach out and ask questions or engage in their conversations as this is the kind of thing that can lead on to potential leads and opportunities.
Twitter enables you to utilize a whole host of other platforms for showcasing yourself. One of the best ways to impress a potential employer is to show off your talents in an inventive and original way. Why not create a YouTube account and make a video recorded CV? When trawling through the endless list of job applications employers want to see something different, and what could be more impressive than a creative use of multimedia? Research has proven that people love to put a face to a name, and this actually helps to build trust. What better way to get across your true character, personality and passion, than in a video? You can post a direct link to the video when applying for a job on Twitter. This is great for musicians and artists who are looking to perform their material and get it out to the greater public – at a good sound quality, viewers can even download it straight from YouTube and store it on their system for later review, with permission from the artist, of course. It might sound like a crazy idea, but if you’re trying to stand out from the crowd, sometimes you have to take a leap and do something unexpected.
Utilize Twitter Tools
Twitter has the amazing ability to generate a huge amount of information every single hour, and if you are not organized, you will probably miss out on lots of potential job opportunities and leads. Tools such as Tweetdeck allow you to become a much more efficient Twitter user, and this enhances your chance of success. You can generate feed filters, monitor hashtags and trends, and search by specific data, meaning that you can create a much better picture of what’s going on in your specific industry and be on-hand to apply for any job opportunities that arise.