Who is LiNa JobStreet?

If you are a JobStreet.com user, then you are most likely familiar with LiNa. LiNa, according to their own words, is your Personal Career Agent at JobStreet.com who assists job seekers like you in finding jobs. Essentially, what it does is searching and matching jobs for you according to your criteria, and send periodical updates on the latest job matching. You can also set as how often LiNa should send you the updates.

If you are not looking for jobs, LiNa can assist you in getting information about the industry hiring trend, the insight of the various jobs available, and options and opportunities available to advance your career.

When we organized or participated in career fairs, it amazes me to bump or heard about huge number of people coming to the JobStreet booth, asking for LiNa. In fact, while writing this, a friend told me about people who wrote a reply to LiNa to berkenalan! Also, perhaps, they have some issues that need LiNa’s personal attention. As far as I know, LiNa is not a person. It is a system, created to simplify the job search and job matching profile.

But their last email to me suggested that LiNa has become a person now? It says in the email that,

“To contact me, please give your feedback [link to feedback form].”

In a way, I hope this gives JobStreet.com something to think about getting LiNa ‘alive’. They should look at the astounding success of DiGi’s Yellow Man as their brand ambassador. It is also time to elevate the customer interaction into a more personal touch.

Other posts you may want to read:

1. JobStreet.com user – How do I Apply Jobs Through SMS?
2. Calling Vivienne
3. Free Resume Clinic by JobStreet.com
4. Refer JobStreet.com Job Ads to Friends, Get Free Tuna Croissant
5. JobStreet Resume Clinic, 20 Sept 08
6. How To Make Use of The Internet To Land a Job
7. Jobstreet.com Users Can Upload Your Word Resume
8. 7 Ways You Can Use Your JobStreet.com Account More Effectively in Your Job Search

Author's bio: Zul is the founder and principal contributor for the SKOR Career blog. He is the author of two books, The Malaysian Job Seeker's Dilemma and Buat Duit Tanpa Kerja Makan Gaji (How to Make Money Without a Job), available in major book stores nationwide. You can reach him at zulkiflimusa[at]gmail.com.